Has the Internet done more harm than good for automobile companies? It is a question worth pondering because the Internet is not going away. The web has done some harm for automobile companies by allowing stories to expand and spread. Auto manufacturers faced some tough questions through the recession and the years building up to it. Whenever a recall is brought forward, auto manufacturers face another few waves of responsibility. The autonomy of the web has forced a better product. For that, it has done some amazing things for consumers. The manufacturers that deliver superior quality have also faced some wonderful years post-recession.
Auto manufacturers that do not own up to the problems within their industry may be against the tide. An automotive advertising agency never dismisses perfectly acceptable and justified issues within the industry. Running away is rarely the answer in an industry where responsibility is key to its success. The Internet won’t allow it. Consider the huge social issues facing Jeep in the aftermath of the Anton Yelchin incident. The Star trek actor was found crushed by a Jeep grand Cherokee. In the days following, it was stated that an error in the emergency brake caused it to fail.
It’s an issue that caused painful repercussions for Jeep, and deservedly so. The aftereffects for the company will rest entirely on the sincerity of their message and their marketing. It’s an awful tragedy, and responsibility should rest in the company. An allocation of responsibility will go a long way in sincerely responding to an awful situation.
It’s an attitude that has affected the car industry in a major way. It is also an attitude that won’t go away anytime soon, especially if the recession remains fresh on most American’s minds. It is now more pressing than ever to have a digital reputation management company maintain credibility and authority for an auto company. The Internet will allow for a message to spread fast and without remorse. A bad tweet will appear on late night television. The network is well connected and the reputation is always in flux. In the right hands, a company can stay ahead.